Systems Arabia showcased innovation and delivered strategic announcements at LEAP 2025

Riyadh, Saudi Arabia, February 25, 2025 – We marked a strong presence at LEAP this year, reinforcing our commitment to driving digital transformation across the kingdom. As one of the Bronze Sponsors of LEAP, Systems Arabia delivered major announcements and led thought-provoking discussions on the future of AI, Gen AI, and technology advancements.

LEAP, held over four days in Riyadh, brought together global visionaries in a dynamic environment of innovation. Our team showcased how Systems Arabia’s AI-first strategies are helping organizations navigate digital transformation, overcome challenges, and achieve growth in an ever-changing landscape. Our booth, featuring demonstrations and engaging discussions, was strategically designed to be a representation of the future of technology and how we don’t just bring tech, we bring results.

Asif Peer pioneering innovation with Fintech & AI

Our Group CEO & MD, Asif Peer, took the Fintech stage at LEAP 2025 for a powerhouse panel on The Ever-Evolving World of Fintech Trends, moderated by Deepak Gupta, CTO & Vice President of Engineering at Cars24. Joined by industry leaders: Mahmood Qannati, Chief Marketing Officer at Al Salam Bank; Hany O. Soliman, Chief Growth & Development Officer at PayTabs; and Faisal Galaria, Non-Executive Director at Starling Bank they explored how FinTech continues to transform financial services. Asif shared insights on the profound impact of AI, blockchain, quantum computing, and RPA, while also addressing the challenges traditional financial institutions face in integrating fintech solutions. He emphasized strategies for overcoming these hurdles, focusing on the critical need for agility, adaptability, and innovation to stay ahead in the rapidly evolving fintech landscape.

Strengthening presence in KSA with strategic partnerships

Systems Arabia announced a series of strategic moves aimed at reinforcing its presence in Saudi Arabia. Among the highlights was the successful go-live of the Temenos Corporate Lending platform for The Arab Energy Fund (TAEF), formerly known as APICORP, a leading multilateral impact financial institution. This transformation involved migrating over 350 syndication contracts from the legacy Syndication Lending module to the advanced Temenos Corporate Lending platform, marking a significant leap forward in modernizing TAEF’s financial operations.

Additionally, Systems Arabia forged a strategic partnership with Maharah Human Resources Company, a top Saudi recruitment firm. This collaboration includes the implementation of Microsoft Dynamics 365 F&O, with Financials and SCM modules, alongside the signing of an MoU for joint efforts in Digital Transformation and Cybersecurity services.

In another key development, Tamweel Aloula, a prominent non-bank financing institute licensed by the Central Bank of Saudi Arabia (SAMA), entered into a transformative agreement with Systems Arabia to overhaul its core lending system.

The strategic collaboration with Edge Finance, a leading financial services provider, formalized at LEAP 2025, will strengthen their digital infrastructure, position them for sustained growth, and foster a more agile, customer-centric financial ecosystem.

Moreover, Systems Arabia sealed an alliance with AJIL Financial Services Company, a leading provider of Shariah-compliant financial solutions in Saudi Arabia. This partnership heralds a new era of growth and innovation, driving the future of digital financial services for both organizations.

Collaborative dialogues & valuable connections

We were pleased to host an exclusive roundtable in collaboration with our long-standing partner, Microsoft, focused on "Innovating with Microsoft Copilot, Agents, and Digital Contact Centers." Held at our booth, the session brought together industry visionaries to explore the cutting-edge capabilities of intelligent contact centers, real-world AI applications, and transformative use cases. The dynamic discussion was led by our Systems experts Ali Jawad Khalid, Head of Growth - Microsoft and Farhan Umair, VP Biz Apps Delivery, along with leaders from Microsoft Middle East, including Ahmed Farouk, Business Group Lead - Middle East Cluster and Ammar Abuthuraya, Business Applications Regional GTM Manager.

We were also honored to welcome distinguished guests, including Shaza Khawaja, Minister of State for IT and Telecommunication; Ahmad Farooq, Ambassador at the Embassy of Pakistan; Abu Bakar, CEO of PSEB; P@SHA Chairman Sajjad Syed, and other influential industry leaders. Asif Peer, Group CEO & MD of Systems Limited, and Rao Hamid, General Manager at Systems Arabia and Bahrain, led engaging discussions with these leaders on fostering collaboration, driving growth, and uncovering opportunities for cross-border partnerships in the tech sector.